최근에 나온 명품 브랜드 발렌시아가의 가방이 이케아에서 주는 가방과 비슷해 표절 논란(?)에 휩싸였었는데요. 이런 논란을 의식한 이케아는 때를 놓치지 않고 이를 광고로 만들었습니다. THE ORIGINAL 이라는 문구와 이케아의 백이 익살스럽게 느껴집니다. 그 아래에는 이케아 백을 확인할 수 있는지 방법을 알려주고 있습니다.
1) Shake it. If it rustles, it’s the real deal.
2) Multifunctional. It can carry hockey gear, bricks, and even water.
3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty.
4) Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations.
5) Look inside. The original has an authentic Ikea tag.
6) Price tag. Only $0.99.
1) Shake it. If it rustles, it’s the real deal.
2) Multifunctional. It can carry hockey gear, bricks, and even water.
3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty.
4) Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations.
5) Look inside. The original has an authentic Ikea tag.
6) Price tag. Only $0.99.
Advertising Agency:Acne, Stockholm, Sweden
Advertising Agency:Ikea Creative Hub, Stockholm, Sweden
Creative Director Acne:Johan Holmgren
Creative Director Ikea Creative Hub:Morten Kjaer
Creative:Tiago Pinho, Isaac Bonnier, Joel Lindblad, David Aronson
Photographer:Anders Kylberg
