조회
2368 ┃
다운로드
6
목차
1. INTRODUCTION
2. SOME CONTEXT
SIX BRANDING PRIORITIES
1. Fully and accurately factor the consumer into the branding equation
2. Go beyond product performance and rational benefits
3. Make the whole of the marketing program greater than the sum of the parts
4. Understand where you can take a brand (and how)
5. do the right thing with brands
6. Take a big picture view of branding Effects and Know what is working (and why)
3.CONCLUSIONS
Additional Readings
2. SOME CONTEXT
SIX BRANDING PRIORITIES
1. Fully and accurately factor the consumer into the branding equation
2. Go beyond product performance and rational benefits
3. Make the whole of the marketing program greater than the sum of the parts
4. Understand where you can take a brand (and how)
5. do the right thing with brands
6. Take a big picture view of branding Effects and Know what is working (and why)
3.CONCLUSIONS
Additional Readings
Progress
Priorities
Perspective
Branding
brand
rational benefits
